Experience the HTC VIVE XR ecosystem in action at Mobile World Congress 2023 this week.
We are seeing fascinating applications of our VR tracking solutions within the virtual production community with VIVE Mars CamTrack. And this year, we're bringing this compact, plug-and-play camera tracking solution to the show floor for an interactive demo showcasing the synergy of our XR/VR, 5G, virtual production, VIVERSE solutions and more - all in one place.
Unleashing human imagination and creativity with technology is an important element of HTC VIVE’s strategy and VIVE Mars CamTrack empowers filmmakers and content creators to unleash their full creative potential. Launched in 2022, our VIVE Mars CamTrack camera tracking solution has already won XR and virtual production studios around the world due to its compact, plug-and-play package at a more affordable price.
In the past 12 months, Mars CamTrack was used by the renowned Corridor Crew to film its Dungeons and Dragons inspired series, Son of a Dungeon. Car brand Infiniti and Carstage also recently teamed up for a People's Choice Awards commercial launching the new Infiniti Q60 with TV host, Karamo Brown utilizing VIVE Mars CamTrack to create a virtual red-carpet world for Infiniti’s luxury SUV to shine in.
VIVE Mars is bringing the latest virtual production techniques to MWC, using Mars CamTrack and an LED wall powered by AOTO Electronics, a leading LED display manufacturer with 30 years of experience providing LED display solutions for a variety of applications, such as rental events, digital media and virtual production.
In co-operation with AOTO, this MWC showcase lets visitors from different industries experience the business value of an XR studio, perfect for corporate events, product launches and executive speeches. In the past two years, AOTO has gained over 40 XR studio and virtual production studio cases all over the world.
Taking full advantage of the technology and experience in the LED industry, as well as the understanding of XR and VP studios, AOTO offers a camera-friendly, cost-effective and efficient way to create realistic and immersive virtual environments, reducing the need for costly post-production work and allowing video makers to see the final result in real-time.
At MWC, participants can jump into virtual scenes from VIVERSE and VIVE Originals – BEATDAY, demonstrating how quickly and easily a professional virtual production shoot can be accomplished with VIVE Mars CamTrack.
Perfect for field-units especially, any scene can be loaded in within seconds to provide a bespoke and seamless blend between the real and virtual environment. Scenes will be broadcast over our own private 5G network to nearby TVs, using G Reign’s new REIGN CORE S2, so that people can see how effective and powerful a private 5G network is.
VIVE Mars CamTrack is partnering with Aximmetry, an all-in-one virtual studio and 3D graphics software programming tool, to offer a special broadcast bundle offer that allows users in North America and Europe to save 10% when buying both VIVE Mars CamTrack and Aximmetry Broadcast DE Edition at just $8,980 and £7,492 (excl. VAT). See just how quickly and easily a professional virtual production shoot can be with VIVE Mars CamTrack.